Research Papers

  • Effects of Service Quality and Salesperson Characteristics on Consumer Trust and Relationship Commitment: An Empirical Study on Insurance Buyers in India, Vision, The Journal of Business Perspective, Vol 17, No-4, December 2013, pp 285-292.
  • Does Emotional Appeal work in Advertising? The Rationality Behind Using Emotional Appeal in Creating Favorable Brand Attitude, IUP Journal of Brand Management, Vol X, No-2, June, 2013, pp 7-23
  •  Adoption of Supply Chain Management Strategies as a Response to Bull Whip Effect From the Perspective of Indian Retailers, IUP Journal of Supply Chain Management, Vol X, No-3, September 2013, pp 19-38.
  •  Search Engine Marketing: Does the Knowledge Discovery Process Help Online Retailers, The IUP Journal of Knowledge Management, Vol XI, No-3, July 2013, pp 56-66
  •  Sectoral Adoption Analysis of Cloud Computing y Examining Dissatisfier Landscape, Electronic Journal of Information System Evaluation, Vol-16, No-3, 2013, pp 211-219
  •  Supply Chain Management Practices and Scope for Bullwhip Effect in Indian Dry grocery Business, The IUP Journal of Supply Chain Management, Vol IX, No-3, September 2012.
  •  Supply Chain Management and Bull Whip Effect: A Conceptual Framework for Efficiency Improvement in Supply Chain, The IUP Journal of Supply Chain Management, Vol III, No-4, December 2011.
  •  A Conceptual Model of Customer-Company Dynamics in the Convergence Era, PES Business Review, Vol 1, Issue 2, 2006.
  • Consideration set and Marketing Related Information Search in the Worldwide Web, The ICFAI Journal of Consumer Behavior, Vol1, No1, 2006
  • To Extend or Not to Extend, Finding the Brand Fit, Advertising Express, May 2006.
  • Anti-Dumping Retaliation- A Common Threat to International Trade, Global Business Review, Vol 7, No 2, 2006.
  • Using Strategic Combat to Manage CRM, Indian Management, Vol 45, Issue 8, 2006.
  • An Integrated Destination Planning for Marketing- A Case Study of Orissa, Siddhant, Vol 6, No 2 &3, 2006
  • Ancient Philosophy: Commodity Branding, Advertising Express, Vol.VI, Issue 4
  • Branding in a Crowded Market:3 D Framework for Commodity Branding, The ICFAI Journal of Brand Management, Vol-3, No.1, 2006
  • The Myth of Indian Rural Market-Challenges and Illusions, Marketing Mastermind, Vol VI, No 2, 2006
  • The New Landscape for Marketers, Indian Management, 2006
  • Sex Oriented Advertising and Its Impact on Attitude of Teenagers: Application of Behavior Intention Model Across Product Categories, Vision, The Journal of Business Perspective, Vol. 9, No 4, 2006
  • Studying Entrepreneurial Seriousness amid Small Business Of Orissa, The ICFAI Journal of Entrepreneurship Development, Vol II, No 4, 2006
  • From Tacit to Explicit: Role of Business Intelligence and Employees Commitment in Bridging the Divide between Human Resource Management and Knowledge Management, ICFAI Journal of Knowledge Management, Vol. III, No 4. 2006
  • Advertising a Brand’s Personality through Symbolism and Imagery, Marketing Mastermind, Vol. 5, Issue 2, 2006
  • Food Marketing to Children, The Prevalent Paranoia and Policy Rectifications, Advertising Express, November 2005,
  • Being Current while Looking Historic: Strategies for Heritage Branding, Advertising Express, Vol. VI, Issue 1, 2005-6
  • Customer Relationship Management in Retail Banking, SCMS Journal of Management, Vol. 3, October 2005
  • Pricing Innovative Products Through Internet Research, Marketing Mastermind, October 2005, p 2-8
  • Predicting Behavioral Intention for Purchase and Positioning of New Brand, Journal of Marketing and Communication, Vol 1, Issue 2.
  • Employee Commitment, The Bridge Between Human Resource Management and Knowledge Management, HRM Review: October, 2005, pp 47-55
  • Making Advertising Work Through Cognitive Elaboration, Indian Management, September, 2005
  • Sexual Liberalism or Harassment, Advertising Express, August 2005
  • Consumer Response to Brand Placements in Films: Role of Brand Congruity and Modality of Presentation in Bringing Attitudinal Change among Consumers with special reference to Brand Placements in Hindi Films, South Asian Journal of Management, Vol 11, Issue 4, October-December, 2004
  • Changing Paradigms, Competitive Strategies and Role of Integrated Marketing Communication in Building Brands in Indian Market”, published in Management and Labor Studies, Vol. 29, No 3, August 2004.
  • Effectiveness of Product Placements in Indian Films and Its Effects on Brand Memory and Attitude with Special Reference to Hindi Films published in ICFAI Journal of Marketing Management in August 2004.
  • Branding India: Strategic Challenges and Possible Approaches, Advertising Express, July 2004
  • Leveraging Brands through Extensions and factors Influencing Consumer Acceptance of Extensions across Product Categories, published in South Asian Journal of Management, October 2003, Vol 10, No-4 pp 7-12
  • Marketing Misgivings and Indian Consumer Scope for Competitive Conduct. The ICFAI Journal of Management Research, July 2003, Vol2, No-4, pp5-14
  • Sustainable Change through Transfer of Technology and Tribal Produce Marketing- A Case Study of the Dongriya Kondh of Orissa, published in Social Change, March 2003, Vol33, No-1
  • Entrepreneurial Success and Risk perception among Small Scale Entrepreneurs of eastern India published in Journal of Entrepreneurship, Volume 11, No-2, 2002
  • Changing Consumer Attitude through SMS Advertising published in Advertising Express, Volume III, Issue-I, January, 2002
  • Creating Customer Life time value through Effective CRM in financial services industry published in Journal of Services Research, Volume 2, Number 2, October 2002-March 2003
  • An application of Multi Dimensional Scaling Model towards brand positioning of Mutual funds: A case study of Tax saving schemes published in Finance India, Vol XVI, No-3,September, 2002.
  • Building Strong Brands for Competitive Advantage published in Business Research, October, 2002
  • Strategic Advantage through Co-branding published in Pratibimba, Vol-2, Issue-2, July- December 2002
  • The Vanishing Act Published in ICFAI Portfolio Organizer, September 2002
  • Creating Customer Value Focused Organization through Employment Branding published in Management and Labour Studies Volume-27, No-3, July, 2002
  • Service Quality Value alignment through Internal Customer Orientation in Financial Services- an Exploratory Study in Indian Banks published in The ICFAI Journal of Applied Finance, vol 8, No-03, May, 2002
  • Brand Management: Hiring Mind Space published in Management Today, Vol 3,No-1, April 2002
  • Socio Political Barrier to Tourism Marketing in South Asia published in South Asian Journal of Management, Vol 9, Issue-1, January 2002
  • Entrepreneurial Success- Key Indicator Analysis in Indian Context, published in the Conference Proceedings of 7th South Asian Management Forum 2002 on Breaking Dawn – Towards South Asian Economic Renaissance, April 15th-17th, 2002
  • Marketing@speed, published in Siddhanta- A Journal of Decision Making 2(1) 2001
  • Use of Phonetics in Creating Hawking Brands published in Business Research,Vol-2, No-2,
  • Customer Orientation in Designing New Mutual Fund Products published in The ICFAI Journal of Applied Finance, Volume-7, Number-5, September 2001
  • An Alternative Method for Developing New Tourism Products published in Siddhanta- A Journal of Decision Making1 (1) 2001.
  • Recent Trends in Marketing of Public Issues; an empirical Study of Investor’s Perception published in The ICFAI journal of Applied Finance, Volume -7, Number-1, January, 2001
  • Job satisfaction of Dot Com Employees published in Management and Labor Studies, Vol. 26, No-2, April 2001
  • Economic Liberalization and Rural Development published in Globalization and Dimensions of Management in India, Edited by Prof Atmanand, Shipra Publications, 1997.
  • Rural Exodus and Innovative Alternatives for Rural Development published in Innovations in Asian Management, edited by Dharani P.Sinha, Delta Publishing House, 1996.

Working Papers

  • Marketing Misgivings and Scope for Competitive Conduct”, Working Paper Series WPL/IIML/2002/20.
  • “Teaching Business Ethics in Indian Business Schools- An Unparalleled Task!”, Working Paper Series WPL/IIML/2002/17.
  • “Tourism Marketing in India”, Working Paper Series WPL/IIML/2001/03.
  • “A Study in Indian small Car Industry” Working Paper Series WPL/IIML/2001/13.
  • “Entrepreneurial Success – A Study on the Grass root Level Organizations in Eastern India’ IIML Working Paper 2002/06