Newspaper and Web Articles

Newspaper Articles

  • The Ps and Qs of Global Branding, Hindu Business Line
  • Taking A brand Global, Hindu Business Line
  • Advertising and Branding, The Economic Times
  • Wooing Rural Customers, The Hindu Business Line
  • Lalitaji and Empowerment, The Hindu Business Line

Web Articles

  • Kuchh Kar Dikhana Hai , B-School Page of
    Lolitaji Syndrome, B-School Page of
  • Brand Personality as a Competitive Advantage, “Prof’s Prophecy” web column at
  • Bailing out cyber crime, “Prof’s Prophecy” web column at
  • Marketing@speed, “Prof’s Prophecy” web column at
  • Small Scale Industry on Cross Roads “Prof’s Prophecy” web column at