Books

  • Panda Tapan K, Product and Brand Management, Oxford University Press, 2016
  • Panda Tapan K, Consumer and Business Analytics, Excel Books, 2014
  •  Panda Tapan K, Business Analytics, Excel Books 2013
  •  Panda Tapan K and Sahadev Sunil, Sales and Distribution Management, published by Oxford University Press, 2e, 2013
  •  Panda Tapan K, Knowledge Management-Global Perspective, Excel Books, 2008.
  •  Panda Tapan K and Naveen Donthu, Marketing in the New Global Order- Opportunities and Challenges, Excel Books, 2007
  •  Panda Tapan K, Mishra Sitikantha, Tourism Marketing, ICFAI Universities Press, 2006
  •  Panda Tapan K, Contemporary Marketing-Issues and Challenges, 2007
  •  Panda Tapan K, Marketing Management-Indian context- Excel Books, 2006
  •  Branding-Paradigms and Prognostications, ICFAI Universities Press, 2005
  •  Panda Tapan K and Sahadev Sunil, Sales and Distribution Management, published by Oxford University Press, 2005
  •  Panda Tapan K and Nargundkar Rajendra, “Marketing Strategies for Emerging Markets” published by Excel Books 2005
  •  Panda Tapan K and Nargundkar Rajendra,”Managing Customer Relationships in Service Industries” published by Excel Books, 2005
  •  Panda Tapan K, “Building Brands in Indian Market” published by Excel Books, 2004
  •  Panda Tapan K, Mishra Sitikantha and Parida Bivraj”Tourism Management –The Socio- Economic and Ecological Perspective” published by Universities Press 2003
  •  Panda Tapan K and Mishra Sitikantha, “Tourism Industry in India” published by Excel Books, New Delhi, 2003
  •  Panda Tapan K, Dimensions of Development-A Managerial Approach published by Marg Darshan Foundation, 1997.