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Sales and Distribution Management

The second edition of Sales and Distribution Management has been revised to reflect the changes in the business environment and the industry since the first edition was published. It has been updated with four new chapters on sales force automation, sales force control, channel information system…

Marketing Management: Indian Context

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Branding : Paradigms and Prognostications

“This timely collection of papers is a very welcome and an important step towards putting India on the worlds brand management knowledge map” Samit Sinha, Managing partner, Alchemist Brand Consulting It is all about building the right brand. However research on brand management is limited in Indi…

Contemporary Marketing: The Changing Face of Marketing in 21st Century

This book presents marketing as an ever-evolving management discipline. Here, the reader traverses the path of evolution of marketing, marriage of marketing with IT and a projection of marketing into the future. It spans ancient marketing practices, high-tech marketing of the 21st century and luc…

Tourism Management: The Socio-economic and Ecological Perspective

Tourism Management, a compilation of articles by leading experts in the field, is an organized presentation of perspectives on tourism management in India. The chapters are written keeping in view the sensitivity needed for planning the growth of the tourism industry in India, given the complexit…

Gramin Bharat Ki Chunotiya

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Marketing in the New Global Order

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Building Brands in the Indian Market

Free Delivery if order value from the seller is greater than 399. Used Book in good condition. No missing/ torn pages. No stains. Note: The above used product classification has been solely undertaken by the seller. Amazon shall neither be liable nor responsible for any used product classificatio…

Driving Customer Appeal Through the Use of Emotional Branding (Advances in Marketing, Customer Relationship Management, and E-Services)

The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving…

Knowledge Management: A Global Perspective

The idea of managing and transforming tacit to explicit knowledge is getting more and more attention in public systems domain. It has been quite sometime that authors, researchers and managers have come to realize that employees, processes and systems of decision-making in the organizations are a…

Business Analytics

This volume represents a compendium of articles covering the domain of business analytics. Modern management decisions are now based more on data points and less on managerial insights and guesswork. This has not only changed the success rates but has also contributed towards reducing uncertainti…

Product and Brand Management

Product and Brand Management is a comprehensive textbook designed to meet the needs of MBA students specializing in marketing. It offers in-depth coverage of various elements, valuation techniques and emerging applications for managing a product as well as a brand.Features* Contains many e…

Sales and Distribution Management

The second edition of Sales and Distribution Management has been revised to reflect the changes in the business environment and the industry since the first edition was published. It has been updated with four new chapters on sales force automation, sales force control, channel information system…

Managing Customer Relationship in Service Industries

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Tourism Marketing

Book Summary of Tourism Marketing This book fills the void in the area of tourism and destination marketing for Indian students and tourism planners. the book is unique in its attempt as it includes tourism marketing in Indian as well as internationla contexts. The book will help the students of …